by John Ainsworth | Jun 17, 2014 | Case Study
I found out recently about the Great British Tennis Weekend. It’s a campaign to increase participation in tennis, and sounds like a good one. It was piloted in 2013 with 39 events, and got great results, so is being rolled out with over 1,000 events this year!...
by John Ainsworth | Jun 17, 2014 | Case Study
Phil Rumbelow from Jubilee Hall Trust asked me to run a segmentation and marketing workshop for them recently. This was a full-day workshop for their centre managers. I covered: Why segmentation is so important and how it’s used in the private sector How to use the...
by John Ainsworth | Jun 2, 2014 | How to
The English Federation of Disability Sport (EFDS) has unveiled a new guide to inclusive communications. Written in partnership with Big Voice Communications, it supports providers to reach a wider audience, including more disabled people. It aims to address the main...
by John Ainsworth | May 16, 2014 | Case Study
Here’s the headline stats from a Google Ads campaign we ran for Greenwich Council as part of the Greenwich Get Active campaign. Impressions – 850,000 Click through Rate – 1.08% Clicks – 9,172 Average cost per click – £0.22 Total budget...
by John Ainsworth | May 9, 2014 | Case Study
Jill Cobbett from Wandsworth Council asked me to run a segmentation and marketing workshop for them recently. This was a full day workshop for sports centre managers, the sports development team and sports assistants covering: Why segmentation is so important and how...
by John Ainsworth | Apr 23, 2014 | Research
This new BHFNC practice briefing looks at practical strategies for increasing the physical activity levels of young people. It looks at 11-18 year olds specifically and provides evidence-based suggestions and practical ideas for working with this age group. The...
by John Ainsworth | Apr 21, 2014 | Insight
I learnt about a fantastic offer that’s available from Google for charities. Google Ad Grants is the nonprofit edition of AdWords, Google’s online advertising tool. Google Ad Grants empowers nonprofit organizations, through $10,000 per month in in-kind...
by John Ainsworth | Apr 9, 2014 | Case Study
John Thorne at Islington Council has developed a short guide to how to promote sport and physical activity in Islington for free. This looks like a great idea and something that could work well for people in any area. Facebook Ad webinar If you’re interested in...
by John Ainsworth | Mar 30, 2014 | Commentary
The problem with free activity sessions is that the funding runs out. Then the activity stops. Then everyone goes back to being inactive again. It’s a terrible, terrible idea. It’s unsustainable, and it doesn’t make any sense. People put on free...
by John Ainsworth | Mar 30, 2014 | Insight
I’m not sure why, but there’s this assumption amongst a lot of people that if they need to promote their sport or activity sessions that the first thing they HAVE to do is to print some posters and leaflets. I guess it’s based on what...
