The problem with free activity sessions is that the funding runs out. Then the activity stops. Then everyone goes back to being inactive again. It’s a terrible, terrible idea. It’s unsustainable, and it doesn’t make any sense.
People put on free activity sessions because they don’t think they could get their target audience to pay. If your marketing is good enough then you’ll be able to reach the right people, get them along to try the activity, and then get them to pay £2-£3 per session to keep coming. Then you won’t have to cut the activity when the funding runs out.
So how do you market your activity? Use the resources on promotingactivity.com – like the free photos and the marketing plans. Use the segmentation tool from Sport England to understand your audience.
There are processes which work, which are tested and are proven, for example the 6 stages of an effective sport and activity marketing campaign. You can read our free introductory guide to marketing sport and activity to learn more about that.
There are lots of options, lots of support. But please, please, please don’t complain when the funding stops for your free sessions. They shouldn’t have been free in the first place.
Facebook Ad webinar
If you’re interested in learning more about how to use Facebook Ads to engage inactive people from hard-to-reach groups then you can sign up for our free webinar. In it we’ll cover these steps in more detail and give you a step-by-step guide to setting your ads up.