by John Ainsworth | Feb 9, 2017 | How to
A lot of people in sport and activity use posters and leaflets for their marketing, but that doesn’t mean they work. Posters and leaflets are out of date. They’re not effective, and they’re not the safe option. Why don’t they get results: You can’t...
by John Ainsworth | Feb 9, 2017 | Insight
48% of inactive people want to be more active, so you don’t need a complicated message in order to engage them. What we’ve found to work is making it easy for them to get started. So what’s the right message to use in your marketing to get that across? The...
by John Ainsworth | Jul 24, 2016 | Case Study
Active Bucks is a project run by the Bucks County Council public health team, aimed at increasing activity participation for all, but particularly amongst inactive people and those not meeting CMO guidelines. The public health team at Bucks County Council recently...
by John Ainsworth | Jun 20, 2015 | Insight
One of the areas of confusion around marketing is that people see brand marketing in everyday life, and think that’s what they should be doing. Brand marketing includes the ads you see on television for soap, breakfast cereal and shoes. Marketers are trying to get you...
by John Ainsworth | Mar 10, 2015 | Research
This 2014 research study explored the barriers that restrict visually impaired people from enjoying sport and how successful participants have overcome these challenges. While this research shows that some progress has been made in providing more accessible sporting...
by John Ainsworth | Oct 15, 2014 | Insight
A 2014 Sport England review into young people’s lives found sport needs to adapt how it presents itself to broaden its reach and increase the proportion of young people regularly participating: Young people’s behaviours do not always reflect their attitudes to...
by John Ainsworth | Oct 15, 2014 | Research
Evidence-based report on how to provide sport or physical activity opportunities for disabled and non-disabled people to take part together. Read report Facebook Ad webinar If you’re interested in learning more about how to use Facebook Ads to engage inactive people...
by rachaelridley | Oct 1, 2014 | Case Study
We’ve been running an activity campaign for the over 65s in Chichester for Chichester District Council and it’s going really well. A lot of our work is via the telephone and as in previous campaigns we are finding it to be a much better method of communication for...
by John Ainsworth | Aug 21, 2014 | How to
If you want to focus on those segments who are common in your area, are inactive and would like to be more active then use the system below. Go to the Sport England segmentation tool Choose segments from the menu at the top Choose dominant segments Choose your area...
by John Ainsworth | Jul 21, 2014 | Case Study
Some stats from Walk to Work week this year: 56,418 miles walked during Walk to Work Week 6,593 users signed up 1,215 workplaces signed up Great summary of this year’s National Walking Month from Living Streets. Facebook Ad webinar If you’re interested in...
