by John Ainsworth | Mar 30, 2014 | Commentary
The problem with free activity sessions is that the funding runs out. Then the activity stops. Then everyone goes back to being inactive again. It’s a terrible, terrible idea. It’s unsustainable, and it doesn’t make any sense. People put on free...
by John Ainsworth | Jun 13, 2013 | Commentary
The Outdoor Industries Association (OIA) has announced what it describes as the most important campaign in the organisation’s history – Britain on Foot. Britain on Foot is a call to action to get the British public fitter, healthier and happier in the great outdoors,...
by John Ainsworth | Aug 13, 2012 | Commentary
I love this advert. This is some of what we should all be tapping into.
by John Ainsworth | Jun 7, 2012 | Commentary
There’s been a spate of excellent entry-level sports products over the past few years. One of the best is Back to Netball. For those of you who haven’t heard of it Back to Netball provides a gentle introduction to the sport for female players over sixteen...
by John Ainsworth | Aug 26, 2011 | Commentary
Recently, we published our redesigned homepage, that we’ve been working on over the past few weeks. We’d looked at the statistics on Google Analytics and had found that the most popular parts of our website were the Services and the Our Work sections....
by John Ainsworth | Aug 25, 2010 | Commentary
“Inclusive and Active 2‟, the new five year sport and physical activity strategy for disabled people in London has been launched and presents a vision of active disabled Londoners. Created in partnership between the Greater London Authority (GLA), NHS London and...
