Make Sport Fun is a social enterprise which helps councils, CSPs and charities engage inactive people and get them into your activities.
Specialists in engaging hard-to-reach groups
Reliable and easy to work with
It’s our mission to engage inactive people and get them into your activities. You have a huge number of roles you fill – and you don’t have a marketing background. That’s why we’re here – to support you with marketing your activities so you can engage hard-to-reach inactive people.
Our founder John Ainsworth has worked on this for over 10 years – starting as Campaigns Manager at Sport England in 2005. He recognised that councils, CSPs and charities needed more support with marketing their activities in order to engage inactive people. So in January 2008 he set up Make Sport Fun to help.
When I was at secondary school I hated sport.
I went to a private school and we had to play sport five times a week – rugby, hockey or cricket – and I couldn’t stand it. In fact – for a whole term I hid in a cupboard in the music department with my friend Tim McLeish just so the sports teacher wouldn’t know we existed.
Then Tim joined the cross country team, and started raving to me about it. I thought I’d give it a go. It turns out I didn’t hate sport at all – I just hated team sports. Since then I’ve run the Sheffield Marathon, Great North Run, Clacton triathlon, London triathlon, got a blue belt in Kickboxing and taken part in numerous other sports – all individual sports.
I’ve also been on a mission to help people who are inactive to find something they love to do, and get all the benefits of activity.
When John was young he hated getting active, until one day he found that he just didn’t enjoy playing team sports. Since then he’s been on a mission to help other people have fun getting active.
He enjoys kickboxing, hiking and lifting weights.
Rita is a certified customer acquisition specialist. She’s incredibly organised, and keeps everything running smoothly. She’s worked at Make Sport Fun for 6 years on projects for councils, charities, NGBs, NHS and private fitness clients.
She’s a big fan of hiking, gardening and good food.
Behaviour Change Specialist
Rachael’s a fully qualified and experienced marketer with a marketing degree and over 10 years business experience. She’s also trained in Motivational Interviewing at Sheffield Hallam University.
She conducts all our phone-based behaviour change support and supports over 80% of people she talks with to become more active
Josip is responsible for all the day-to-day work on our campaigns. He sets up Facebook Ads, email campaigns, website pages and much more.