A lot of people in sport and activity use posters and leaflets for their marketing, but that doesn’t mean they work. Posters and leaflets are out of date. They’re not effective, and they’re not the safe option.
Why don’t they get results:
- You can’t target them easily to the right audience
- They often don’t get read
- People can’t sign up easily enough
We’ve extensively tested posters, leaflets, billboard advertising, bus stop advertising, door drops and radio advertising. We recommend against spending even a penny on any of those tactics, as they’re not cost effective. Instead we recommend starting to use Facebook Ads or Direct Mail depending on your audience. Facebook Ads allow you to target women and girls, men and boys, people from deprived wards, and any age range you like up to 65 years old. Direct mail is brilliant for targeting people with Long Term Health Conditions or over 65s.
In our tests using leaflets costs about £48 per person registering including the cost of design, printing and distribution.
Facebook Ads are about £5 and Direct mail is about £20. So they’re considerably more effective at engaging inactive people.
If you would like to learn more about how to engage inactive people through effective marketing then why not get us to run a workshop for you. Our workshops get an average of 9/10 feedback, and we would be delighted to help.
Free online workshop
Want to learn how Facebook Ads can help you engage inactive people from hard-to-reach groups?
We have a free 1-hour online workshop. It runs three times a week every week.