by John Ainsworth | Jun 6, 2017 | Case Study
The Creating Connections programme started in West Yorkshire to help inactive disabled people become more active. Over the first two years the Creating Connections programme engaged 282 disabled people through their behaviour change intervention (and many more through...
by John Ainsworth | Jun 5, 2017 | Case Study
Yorkshire Sport Foundation have a project called Creating Connections, which helps disabled people to get active. They have 3 officers working in the project, and they were spending about half their time working with partners (e.g. physios) to engage more disabled...
by John Ainsworth | May 31, 2017 | Case Study
The team at East Staffordshire Council knew they needed to go digital first, so as part of their digital first marketing strategy they started experimenting with Facebook Ads in April 2016, as they continued to move away from printed media. “Although it took us time...
by John Ainsworth | May 5, 2017 | How to
Facebook Lead Ads makes it easy for people to register Facebook Lead Ads is a new option in Facebook Ads that makes it easy for people to register their interests. The way Lead Ads works is that people just have to click sign up, and they’re shown a pop up form on...
by John Ainsworth | May 5, 2017 | How to
If you run Walking for Health groups and have spaces available you can fill them up by running a Facebook Ad campaign. You can even target women aged 55+ from deprived areas, which will help you hit your targets for reaching inactive people from hard-to-reach groups....
by John Ainsworth | May 4, 2017 | Case Study
FollowFollowFollow Is walking and walking groups part of your remit at all? I was talking to Luke Martin, the Marketing Manager at Walking for Health, and they’ve run a really great campaign recently. Here is a summary of it. As I’ve mentioned before...
by John Ainsworth | Mar 20, 2017 | How to
According to a study by computer scientists at Columbia University and the French National Institute, 59% of people actually never read more than the headline of a Facebook post before sharing or liking it. If you take into account that, on average, we’re surrounded...
by John Ainsworth | Mar 3, 2017 | Insight
Facebook ads are incredibly powerful, but they aren’t magic. Many people using Facebook ads have unrealistic expectations that ads will or should always work or that they should be easy. While Facebook gives us all of the tools we need to be successful, there are...
by John Ainsworth | Feb 22, 2017 | How to
As you’ve probably heard – the new This Girl Can campaign launches this Friday. Sport England have conducted more research, developed new insights, taken new pictures and made a new film. The new film will be on TV from Friday, and will also be shared on...
by John Ainsworth | Feb 14, 2017 | Insight
Images are very important in promoting your activity. That’s what catches peoples eye in the first place. Research at 3M Corporation concluded that we process visuals 60,000 times faster than text. So what images should you use in your promotion? Through lots of...
