by John Ainsworth | Jul 20, 2012 | Case Study, Insight
I’ve been working for the past few months on a ground-breaking sport and activity marketing campaign in partnership with NHS Greenwich and Charlton Athletic Community Trust called Greenwich Get Active. More about why it’s ground-breaking will follow in...
by John Ainsworth | Mar 1, 2012 | Insight
Here’s a guest post from David Haas about physical activity and cancer. Many people are under the misconception that those with cancer are required to rest as much as possible and avoid over doing it. In the past, doctors did inform their cancer patients to stay...
by John Ainsworth | Nov 29, 2011 | Insight
We’re a sports marketing agency. Sports marketing is the process of getting someone who wants to play sport to know what’s available and link them with a chance to try it. But it’s not always done right. Let me explain how sports marketing is...
by John Ainsworth | Nov 22, 2011 | Insight
When I was at primary school we played football. We played before school, in morning break, in lunch break and after school. And that was fine. I was ok. When I was at secondary school it was rugby, hockey or cricket. And that was fine. I was ok. Then when I was 14 my...
by John Ainsworth | Sep 20, 2011 | Insight
I was talking to a client about some recent testing they did for a stop smoking campaign. They found that when people saw posters about a stop smoking campaign without the NHS logo they assumed that they would have to pay for the service, and that the 0800 number was...
by John Ainsworth | Aug 26, 2011 | Insight
A review by Email Vision has shown that email campaign send time might not be as important as previously thought. Time has long been held as an important consideration as to when to press the send button for your email campaign. There are many blogs and discussions...
