by John Ainsworth | May 9, 2013 | Insight
I’d like you to think about anything you’ve had on your mind over the last 24 hours. Anything at all, apart from sport and activity. I’ll give you a few of mine to get you started: the weather holidays money my dog what I’m having for dinner moving house...
by John Ainsworth | Apr 4, 2013 | Insight, Research
Now that the PCTs are moving over to public health teams at the council, do you need to prove the value of sport to a whole new set of managers? Do you wish that someone had been clever enough to collect together a huge amount of research to support the claim that...
by John Ainsworth | Feb 1, 2013 | Insight
It can be confusing to understand sports and activity marketing, so we’ve designed this infographic to make things a bit clearer. If you’ve found this helpful, then please download our free 21-page introductory guide to marketing sport and activity....
by rachaelridley | Oct 11, 2012 | How to, Insight
Email is a marketers dream. It’s quick, there’s no costly postage and it is more effective than the telephone. Or is it? Many companies now choose email as the ‘best’ medium for campaigns, with the view that it’s so much easier to get people to respond by email. You...
by John Ainsworth | Sep 30, 2012 | Insight
What is sports marketing? There are three types. One is about promoting elite level sport advertising of sport and sports associations, for example the World Cup, the Olympics, or the European cup. One is about using sport in order to sell something else – for...
by John Ainsworth | Sep 11, 2012 | Case Study, Insight
Promoting activity to cancer survivors At Make Sport Fun we’ve run a project for Macmillan Cancer Support to learn how best to promote activity to cancer survivors. We’re now holding a teleseminar to tell everyone what the findings were. We’ll cover...
