07776 103 785 john@makesportfun.com

Active People Survey 7 results

The number of adults who play sport at least once a week is on the rise – but just over half of all adults play no sport. Sport England’s data for 2012/13 shows that: 15.3 million adults now play sport at least once a week. That’s 1.4 million more than in 2005/6 Most...

How to sell to NHS commissioners

When making decisions about what projects to fund, one factor for NHS Commissioners is how the work will contribute to one of the 5 domains in the NHS Outcomes Framework. Here’s the framework. NHS Outcomes Framework – 5 domains resources NHS Outcomes Framework...

Say the right thing to the right person

I was sat in a meeting with some very bright people the other day, and was reminded by how difficult people find it to keep separate the messages that work for promoting activity to health professionals and messages that work for promoting activity to the public....

Disability terminology

I recently ran a couple of workshops for the English Federation of Disability Sport on marketing to disabled people. One of the biggest concerns of people attending the workshop was about using the wrong terminology. EFDS have produced this fantastic 1-page summary of...