by John Ainsworth | Mar 30, 2014 | Insight
If you’re like most people I talk to then you have activity sessions which aren’t always full, it’s difficult to reach certain groups (e.g. over 65s) and you need to dramatically increase participation. These are all good reasons to run a marketing...
by John Ainsworth | Sep 12, 2013 | Insight
The number of adults who play sport at least once a week is on the rise – but just over half of all adults play no sport. Sport England’s data for 2012/13 shows that: 15.3 million adults now play sport at least once a week. That’s 1.4 million more than in 2005/6 Most...
by John Ainsworth | Sep 12, 2013 | Insight
The National Institute for Health and Care Excellence (NICE) has published new guidelines for primary care practitioners to support them to identify adults who are not active enough and encourage them to get moving. The recommendations have been made within the...
by John Ainsworth | Sep 12, 2013 | Insight
When making decisions about what projects to fund, one factor for NHS Commissioners is how the work will contribute to one of the 5 domains in the NHS Outcomes Framework. Here’s the framework. NHS Outcomes Framework – 5 domains resources NHS Outcomes Framework...
by John Ainsworth | Jul 5, 2013 | Insight
I was sat in a meeting with some very bright people the other day, and was reminded by how difficult people find it to keep separate the messages that work for promoting activity to health professionals and messages that work for promoting activity to the public....
by John Ainsworth | Jun 25, 2013 | Insight
I recently ran a couple of workshops for the English Federation of Disability Sport on marketing to disabled people. One of the biggest concerns of people attending the workshop was about using the wrong terminology. EFDS have produced this fantastic 1-page summary of...