by John Ainsworth | Oct 29, 2009 | How to, Promotingactivity.com, Resources, Support
I’ve said it before – and I imagine I’ll say it again – Sport England’s segmentation work is fantastically useful for understanding your audience, what they want, why they want it, when they want it, how to tell them about it. When I was...
by John Ainsworth | Oct 20, 2009 | How to, Online marketing
If you enter your club/ facility into Google Maps directory then you can appear top for certain Google searches. This is free and easy to do. This can make you appear top for location-specific searches. For instance if you put in Kung Fu NW6 2NR then the top result is...
by John Ainsworth | Sep 24, 2009 | How to, Support
At Make Sport Fun we build our websites in house using WordPress – here I explain how you can install your own WordPress website from scratch in under 4 minutes. Go to www.bluehost.com and click on sign up now. Bluehost is one of the most popular WordPress...
by John Ainsworth | Sep 2, 2009 | How to, Support
Here I explain my top 10 tips for inclusive marketing. This is based on some workshops I ran recently for the Inclusive Fitness Initiative. I’m going to approach this from two angles. First I’m going to give 10 tips on how to make your marketing accessible...
by John Ainsworth | Mar 16, 2009 | Case Study, How to
I had the chance to meet Nicola Polley from the Amateur Swimming Association at a sports marketing workshop recently. She told me all about the Everyday Swim DVD. I’ve watched it online and been very impressed by how many good lessons there are in there. The...
by John Ainsworth | Mar 5, 2009 | How to
One way to recruit new members for sport is to host an event. This type of event is an opportunity for people to come and try equipment, classes, or other aspects of your sports organisation without the financial commitment typically associated with joining a club. It...
