by John Ainsworth | Jan 27, 2010 | How to, Research, Support
Volunteers are clearly motivated by something other than pay. Understanding those motivations can help organisations to make the most of their volunteer resource. (NZIER, NZ) Read more
by John Ainsworth | Dec 10, 2009 | How to
Many of you may have already had a chance to run A/B tests on your campaigns, however if you haven’t, you will find that its a very effective way to maximize your campaign results and learn about your subscribers. Secondly, it ensures that the message the...
by John Ainsworth | Nov 26, 2009 | Case Study, How to, Resources
People are busy – and if you’re using an email newsletter as part of your marketing machine then you want to make sure they open it and read it. However on average only 20-40% of people will open any email newsletter. Here I explain how I increased the percentage of...
by John Ainsworth | Nov 13, 2009 | How to
Julian Pratt at West Yorkshire Sport is leading the way in the Google Calendar revolution. He’s got 5 different organisations in West Yorkshire to set up Google Calendars of events and courses taking place in West Yorkshire. All that information now appears...
by John Ainsworth | Nov 3, 2009 | How to, Online marketing, Resources
Google analytics is a free web analytics package, and it’s also a fantastic one. It can show you how many people are visiting your website, where they’re from, how long they’re on your site for and much more. This can help you to understand what parts of your site to...
by John Ainsworth | Nov 3, 2009 | How to, Online marketing
Facebook, Twitter, LinkedIn. Do you feel you should be using all these social media networks to promote activity, but can’t find the time? Well there’s a great little web service called ping.fm which I’ve started using recently. It allows you to update your status on...
