How to fill up your Walking for Health groups with Facebook Ads
If you run Walking for Health groups and have spaces available you can fill them up by running a Facebook Ad campaign. You can even target women aged 55+ from deprived areas, which will help you hit your targets for reaching inactive people from hard-to-reach groups....
How Walking for Health engaged over 4000 over 50s through a Facebook Ad campaign
Is walking and walking groups part of your remit at all? I was talking to Luke Martin, the Marketing Manager at Walking for Health, and they've run a really great campaign recently. Here is a summary of it. As I've mentioned before - there are a few parts to a...
What’s a good Facebook ad headline?
According to a study by computer scientists at Columbia University and the French National Institute, 59% of people actually never read more than the headline of a Facebook post before sharing or liking it. If you take into account that, on average, we’re surrounded...
Why Your Facebook Ads Aren’t Working
Facebook ads are incredibly powerful, but they aren’t magic. Many people using Facebook ads have unrealistic expectations that ads will or should always work or that they should be easy. While Facebook gives us all of the tools we need to be successful, there are...
This Girl Can campaign relaunches
As you've probably heard - the new This Girl Can campaign launches this Friday. Sport England have conducted more research, developed new insights, taken new pictures and made a new film. The new film will be on TV from Friday, and will also be shared on their website...
What images to use in your promotion?
Images are very important in promoting your activity. That's what catches peoples eye in the first place. Research at 3M Corporation concluded that we process visuals 60,000 times faster than text. So what images should you use in your promotion? Through lots of...