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According to a study by computer scientists at Columbia University and the French National Institute, 59% of people actually never read more than the headline of a Facebook post before sharing or liking it. If you take into account that, on average, we’re surrounded by 5,000 ads/branded messages per day, it’s no big surprise we’ve grown immune to ads. If your Facebook ad headline fails to catch attention, people probably won’t continue to read the rest of your ad.

How to write better headlines for your Facebook ads?

  • Emphasise the benefits – use your ad headline to communicate your product’s benefits. By explaining to your audience what’s in it for them, they may be more interested in learning about your offer.
  • Keep your ad headlines short and clear – ultra-short 40-character Facebook posts received 86% higher engagement than others.
  • Use numbers in headlines – some studies showed that by starting your headline with a number, you’re 36% more likely to have people click on your ads.

Facebook Ad webinar

If you’re interested in learning more about how to use Facebook Ads to engage inactive people from hard-to-reach groups then you can sign up for our free webinar. In it we’ll cover these steps in more detail and give you a step-by-step guide to setting your ads up.