Posters and leaflets don’t work
A lot of people in sport and activity use posters and leaflets for their marketing, but that doesn’t mean they work. Posters and leaflets are out of date. They're not effective, and they're not the safe option. Why don't they get results: You can’t target them easily...
Messages to engage inactive people
48% of inactive people want to be more active, so you don’t need a complicated message in order to engage them. What we've found to work is making it easy for them to get started. So what’s the right message to use in your marketing to get that across? The message...
Building Activity Levels Across Bucks
Active Bucks is a project run by the Bucks County Council public health team, aimed at increasing activity participation for all, but particularly amongst inactive people and those not meeting CMO guidelines. The public health team at Bucks County Council recently...
Direct marketing not brand marketing
One of the areas of confusion around marketing is that people see brand marketing in everyday life, and think that’s what they should be doing. Brand marketing includes the ads you see on television for soap, breakfast cereal and shoes. Marketers are trying to get you...
British Blind Sport: Overcoming Barriers to Participation
This 2014 research study explored the barriers that restrict visually impaired people from enjoying sport and how successful participants have overcome these challenges. While this research shows that some progress has been made in providing more accessible sporting...
Don’t tell me it will be fun…Youth Insights Pack
A 2014 Sport England review into young people's lives found sport needs to adapt how it presents itself to broaden its reach and increase the proportion of young people regularly participating: Young people’s behaviours do not always reflect their attitudes to sport –...