Images are very important in promoting your activity. That’s what catches peoples eye in the first place. Research at 3M Corporation concluded that we process visuals 60,000 times faster than text.
So what images should you use in your promotion?
Through lots of testing we found that the most effective images should generally be showing someone attractive, in slightly better shape than the people you’re trying to attract, in the setting of the sport or activity you are trying to promote, but not actually doing that activity. We found that people don’t want to see sweaty, red faced people. They should also be slightly younger than the audience you’re trying to reach, so if you’re trying to reach people in their 70s, show a picture of someone in their late 50s or early 60s. This works for people aged 30+. If you are trying to reach under 30s use an images of a person the same age as you are trying to target. E.g. don’t use an image of a teenager to promote to someone in their 20s.
You can find free photos to use in your promotion at www.promotingactivity.com.
Facebook Ad webinar
If you’re interested in learning more about how to use Facebook Ads to engage inactive people from hard-to-reach groups then you can sign up for our free webinar. In it we’ll cover these steps in more detail and give you a step-by-step guide to setting your ads up.