by John Ainsworth | May 4, 2017 | Case Study
FollowFollowFollow Is walking and walking groups part of your remit at all? I was talking to Luke Martin, the Marketing Manager at Walking for Health, and they’ve run a really great campaign recently. Here is a summary of it. As I’ve mentioned before...
by John Ainsworth | Mar 20, 2017 | How to
According to a study by computer scientists at Columbia University and the French National Institute, 59% of people actually never read more than the headline of a Facebook post before sharing or liking it. If you take into account that, on average, we’re surrounded...
by John Ainsworth | Mar 3, 2017 | Insight
Facebook ads are incredibly powerful, but they aren’t magic. Many people using Facebook ads have unrealistic expectations that ads will or should always work or that they should be easy. While Facebook gives us all of the tools we need to be successful, there are...
by John Ainsworth | Feb 22, 2017 | How to
As you’ve probably heard – the new This Girl Can campaign launches this Friday. Sport England have conducted more research, developed new insights, taken new pictures and made a new film. The new film will be on TV from Friday, and will also be shared on...
by John Ainsworth | Feb 14, 2017 | Insight
Images are very important in promoting your activity. That’s what catches peoples eye in the first place. Research at 3M Corporation concluded that we process visuals 60,000 times faster than text. So what images should you use in your promotion? Through lots of...