by John Ainsworth | Mar 8, 2010 | Promotingactivity.com, Resources, Social marketing
We will shortly be releasing a new, improved version of the planning tool on www.promotingactivity.com. The existing planning tool has already allowed people to target their marketing and interventions effectively and precisely without needing a big budget or a GIS...
by John Ainsworth | Mar 3, 2010 | Social marketing
According to Active People statistics 6.93 million people do enough activity to benefit their health. However 22 million people would like to do sport more often. There’s a disconnect here. 15 million people want to do more sport but don’t. So why don’t they?...
by John Ainsworth | Oct 20, 2009 | Social marketing, Support
Here’s a great case study of the popular element of making something fun, easy and popular. Of course you have your own moral code, of course you do, your own sense of right and wrong, just as MPs do. So imagine you park your bike in a bike-shed. A sign says: no...
by John Ainsworth | Jul 9, 2009 | Social marketing
I recently finished Nudge, a book by economists about how to get people to change their behaviour. Before you drop off to sleep let me say – this book is fantastic. The main point of the book (paraphrased) is as follows: Since people don’t think very hard about the...
by John Ainsworth | May 1, 2009 | Social marketing
Anyone who’s spent much time around me has probably heard me harp on about making activity fun, easy and popular. Why do I say that so often? Here comes the science part – it’s been proven by hundreds of studies that if you can increase the perceived benefits,...
by John Ainsworth | Dec 18, 2008 | Case Study, Research, Social marketing
Some teenage girls can think of little worse than getting sweaty and unkempt after an enthusiastic sports session. But the Swindon School Sports Partnership is making great leaps in making sport fashionable for those who dread PE. “We want exercise to be part of...
