by John Ainsworth | Dec 15, 2008 | Social marketing
Every week I read about two dozen marketing blogs, a marketing book and a few research reports, I listen to 3 podcasts. I have google alerts set up for various sports marketing terms. I watch webinars on various topics and I also subscribe to a plethora of email...
by John Ainsworth | Oct 1, 2008 | How to, Social marketing, Support
I picked up some copies of the big pocket guide to social marketing for a presentation I was doing – it’s a really good guide from the National Social Marketing Centre to get you started in social marketing and to use when explaining social marketing to...
by John Ainsworth | Aug 11, 2008 | Case Study, Social marketing
It seems the Australians are following the same philosophy as I am with my Make Sport Fun business. We should all do our best to Make Sport Fun. I’ve just heard that our friends down under are running a national campaign encouraging parents to make sport fun and...
by John Ainsworth | Aug 9, 2008 | Case Study, Research, Social marketing
As many people as are inspired by the Olympics this summer there will undoubtedly also be complaints of anxiety and stress from young athletes wanting to quit sports. Parents and coaches can make youth sports a fun, learning experience or a nightmare, according to...
by John Ainsworth | May 23, 2008 | How to, Social marketing
The term social marketing is doing the rounds at the moment. It seems to be the next big thing, and I’ve heard some managers who don’t know much about it throw the term around to impress people. Social marketing is not running a big advertising campaign....
by John Ainsworth | Mar 26, 2008 | Social marketing
The basis of my work is to get more people to play sport by making it fun, easy and popular. Hence the name – Make Sport Fun. That lovely, but what does it mean? Why am I so set on this? After all, some people say that health promotion isn’t fun –...
