07776 103 785 john@makesportfun.com

Making sense of it all for you

Every week I read about two dozen marketing blogs, a marketing book and a few research reports, I listen to 3 podcasts. I have google alerts set up for various sports marketing terms. I watch webinars on various topics and I also subscribe to a plethora of email...

Social Marketing made easy

The term social marketing is doing the rounds at the moment. It seems to be the next big thing, and I’ve heard some managers who don’t know much about it throw the term around to impress people. Social marketing is not running a big advertising campaign....

Fun, easy and popular

The basis of my work is to get more people to play sport by making it fun, easy and popular. Hence the name – Make Sport Fun. That lovely, but what does it mean? Why am I so set on this? After all, some people say that health promotion isn’t fun –...
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