by John Ainsworth | Nov 3, 2009 | How to, Online marketing, Resources
Google analytics is a free web analytics package, and it’s also a fantastic one. It can show you how many people are visiting your website, where they’re from, how long they’re on your site for and much more. This can help you to understand what parts of your site to...
by John Ainsworth | Oct 29, 2009 | How to, Promotingactivity.com, Resources, Support
I’ve said it before – and I imagine I’ll say it again – Sport England’s segmentation work is fantastically useful for understanding your audience, what they want, why they want it, when they want it, how to tell them about it. When I was...
by John Ainsworth | Sep 22, 2009 | Promotingactivity.com, Resources
Many people have asked me whether we can have white background Change4Life templates in the Change4Life poster design tool. So now we have. These templates still use the official Change4Life branding, the same layout, and still have all the other advantages: easy...
by John Ainsworth | Sep 15, 2009 | Promotingactivity.com, Resources
The strategic planning information for outside of London is now back up and running on www.promotingactivity.com. This was down because of the new Sport England website where we link to, but they have now migrated all the content onto the new website and so we’re back...
by John Ainsworth | Aug 6, 2009 | Online marketing, Resources
The FA has launched a brand new film to inspire players to join a club and be a part of the nation’s favourite game. Its designed to encourage people to get up out of their seat and get involved in eleven-a-side football. You can see the video embedded below or...
by John Ainsworth | Jul 10, 2009 | Photos, Resources
There are more than 250 new photos available at photos.makesportfun.com. They’re mostly of disabled people using Inclusive Fitness Initiative (IFI) equipment. I’m always told just how useful people find it to to have good photos to improve their marketing...
