by John Ainsworth | Aug 2, 2013 | Case Study
I ran a marketing workshop for Scottish Student Sport at their annual conference in Dundee. The topic was How to Engage the Inactive, and I covered: The 6 stages of an effective sport and activity campaign Planning, including segmemtation How to set up your campaign...
by John Ainsworth | Jun 14, 2013 | Case Study
WHEN Heather Coates joined the StreetGames network as a project manager for the YuSport hub in Enfield, she encountered an unusual problem. Arriving at a new venue, a youth club on a notorious estate for anti-social behaviour in Enfield, Heather and her staff...
by John Ainsworth | Jun 14, 2013 | Case Study
This looks like a great event! Makes me want to go and play table tennis right now.
by John Ainsworth | May 3, 2013 | Case Study
Great video about getting active from Sport Hampshire & IOW.
by John Ainsworth | Apr 17, 2013 | Case Study
I recently interviewed Kirsty Ingham from Bucks Sport about their Reactivate Bucks programme. This is their sport and activity participation programme. They have an ongoing year-long promotion and 3 bigger marketing pushes per year. Their recent promotion successfully...
by John Ainsworth | Apr 8, 2013 | Case Study
Walk to Work Week is Living Street’s biggest campaign, and is part of National Walking Month, their annual campaign to get everyone walking more each May. I met with Rosie Downes – the Campaigns and Communications Manager at Living Streets – to find...
