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07776 103 785 john@makesportfun.com

downloadI ran a marketing workshop for Scottish Student Sport at their annual conference in Dundee. The topic was How to Engage the Inactive, and I covered:

  • The 6 stages of an effective sport and activity campaign
  • Planning, including segmemtation
  • How to set up your campaign
  • Marketing tactics including Search Engine Optimisation, Google Ads, Direct mail, Face to Face, Partnership working, Referrals and Social Media.
  • Photography for using in campaigns
  • Effective interventions for getting people active
  • How best to stay in touch with people (including email and CRM systems)

“John delivered a great session for us on engaging the inactive during our annual Conference. It was run as one of multiple breakout options and the session by Make Sport Fun was the busiest session of the day.” Feedback score 9/10

Ben Philip, Operations Manager, Scottish Student Sport

To find out more about how we can run workshops for your conference please see our training workshops page or email me (john@makesportfun.com).

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