by John Ainsworth | Jun 17, 2014 | Case Study
I found out recently about the Great British Tennis Weekend. It’s a campaign to increase participation in tennis, and sounds like a good one. It was piloted in 2013 with 39 events, and got great results, so is being rolled out with over 1,000 events this year!...
by John Ainsworth | Jun 17, 2014 | Case Study
Phil Rumbelow from Jubilee Hall Trust asked me to run a segmentation and marketing workshop for them recently. This was a full-day workshop for their centre managers. I covered: Why segmentation is so important and how it’s used in the private sector How to use the...
by John Ainsworth | May 16, 2014 | Case Study
Here’s the headline stats from a Google Ads campaign we ran for Greenwich Council as part of the Greenwich Get Active campaign. Impressions – 850,000 Click through Rate – 1.08% Clicks – 9,172 Average cost per click – £0.22 Total budget...
by John Ainsworth | May 9, 2014 | Case Study
Jill Cobbett from Wandsworth Council asked me to run a segmentation and marketing workshop for them recently. This was a full day workshop for sports centre managers, the sports development team and sports assistants covering: Why segmentation is so important and how...
by John Ainsworth | Apr 9, 2014 | Case Study
John Thorne at Islington Council has developed a short guide to how to promote sport and physical activity in Islington for free. This looks like a great idea and something that could work well for people in any area. Facebook Ad webinar If you’re interested in...
by John Ainsworth | Oct 17, 2013 | Case Study
I saw this poster on the wall at my local gym, and thought it’s a good example of how to encourage people to follow your Facebook page. Obviously this will only work if you do have instant updates on class changes, information, news on events, great new...
