Sport England’s Chair, Richard Lewis, urged grassroots sports clubs to examine how they could benefit from the Sportsmatch programme, which has been re-launched for 2011-12. Sportsmatch brings additional funding to not-for-profit organisations that have secured sponsorship to deliver new projects to get people playing and enjoying sport. Grants from £1,000 up to £100,000 are available [...] Read more »
Grassroots sports critical to effective sports sponsorship
Research from Eurosport, ZenithOptimedia & Synovate indicates that investment in the grass roots of sport is of critical importance to sponsorship effectiveness during a time of recession. A general rule of thumb used by people sponsoring large scale events (whether in sport or anything else) is that you have to spend 3 times as much [...] Read more »
Minister urges thousands more sports clubs to register for tax benefits and share in a multi-million pound windfall
Thousands of amateur sports clubs across the UK are missing out on a share of tax savings running into millions of pounds, Sports Minister Gerry Sutcliffe said today. Sutcliffe wants more clubs to join the Community Amateur Sports Club (CASC) scheme so they will have more money to help drive a sporting legacy from 2012. [...] Read more »
New drive to boost number of women playing sport
Sport England recently announced a 10 million pound National Lottery funding round to encourage ‘Active Women’. Read more Read more »
How to get match funding
Sports sponsorship schemes Sports Match and the National Sports Foundation are currently on the look out for more projects from grassroots sport and business. SportsMatch Designed to encourage new or additional sponsorship investment from businesses, trusts and private individuals, SportsMatch, funded by Sport England, offers pound for pound matched funding to sporting stakeholders for projects [...] Read more »
Why do companies invest in sport?
In a previous article I explained the 10 steps to follow in order to gain corporate sponsorship for sport. This post is a follow up that covers eight characteristics of sport sponsorship, and explains how companies make decisions about whether to invest or not. Charitable organisations are more popular than sport, and larger sports are [...] Read more »
Ten steps to winning corporate funding and support
One of the biggest challenges people tell me about in sport is that there isn’t enough money. One way to address this is to work with businesses. Some people view sponsorship as akin to getting in bed with the Devil. After all – those companies just want to make money. They’re not in it for [...] Read more »
