by John Ainsworth | Sep 1, 2008 | Funding
Sports sponsorship schemes Sports Match and the National Sports Foundation are currently on the look out for more projects from grassroots sport and business. SportsMatch Designed to encourage new or additional sponsorship investment from businesses, trusts and...
by John Ainsworth | Apr 10, 2008 | Funding
In a previous article I explained the 10 steps to follow in order to gain corporate sponsorship for sport. This post is a follow up that covers eight characteristics of sport sponsorship, and explains how companies make decisions about whether to invest or not....
by John Ainsworth | Apr 2, 2008 | Funding
One of the biggest challenges people tell me about in sport is that there isn’t enough money. One way to address this is to work with businesses. Some people view sponsorship as akin to getting in bed with the Devil. After all – those companies just want to make...
