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Social marketing campaigns for sport and activity

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Home > Support

Learn how Make Sport Fun can help

Written by John Ainsworth on June 28, 2010 - 0 Comments
Categories: Support

We’ve put together a series of educational tips on how you can use Make Sport Fun services to increase participation in sport and activity. To get a series of ideas by email sign up below. Online Form – Make Sport Fun – how we can help

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SportEX health

Written by John Ainsworth on February 26, 2010 - 0 Comments
Categories: Support

sportEX health is a quarterly magazine targeted at individuals working in the promotion of physical activity for health. sportEX health is particularly appropriate for: Physical activity health promotion specialists working in PCTs and local authorities Sports development officers Medical professionals including GPs and practice nurses Clinical exercise specialists working with special populations Teachers working to [...]

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Something for nothing

Written by John Ainsworth on January 27, 2010 - 0 Comments
Categories: How to, Research, Support

Volunteers are clearly motivated by something other than pay. Understanding those motivations can help organisations to make the most of their volunteer resource. (NZIER, NZ) Read more

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New and updated communication plans

Written by John Ainsworth on October 29, 2009 - 2 Comments
Categories: Free resources, How to, Promotingactivity.com, Support

I’ve said it before – and I imagine I’ll say it again – Sport England’s segmentation work is fantastically useful for understanding your audience, what they want, why they want it, when they want it, how to tell them about it. When I was working at Sport England I wrote a series of communication plans [...]

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If everyone’s at it . . .

Written by John Ainsworth on October 20, 2009 - 2 Comments
Categories: Social marketing, Support

Here’s a great case study of the popular element of making something fun, easy and popular. Of course you have your own moral code, of course you do, your own sense of right and wrong, just as MPs do. So imagine you park your bike in a bike-shed. A sign says: no graffiti. On your [...]

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How to build your own website

Written by John Ainsworth on September 24, 2009 - 0 Comments
Categories: How to, Support

At Make Sport Fun we build our websites in house using WordPress – here I explain how you can install your own WordPress website from scratch in under 4 minutes. Go to www.bluehost.com and click on sign up now. Bluehost is one of the most popular WordPress hosting systems out there, and a very good [...]

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Top 10 tips for inclusive marketing

Written by John Ainsworth on September 2, 2009 - 0 Comments
Categories: How to, Support

Here I explain my top 10 tips for inclusive marketing. This is based on some workshops I ran recently for the Inclusive Fitness Initiative. I’m going to approach this from two angles. First I’m going to give 10 tips on how to make your marketing accessible (size of font, colours, etc.), secondly I’m going to [...]

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Free Everyday Swim good practice seminars

Written by John Ainsworth on August 21, 2009 - 0 Comments
Categories: Support

The FREE Everyday Swim Good Practice Seminars are here! Calling all individuals involved in the planning, delivery and operational side of activities in swimming pools, this is your opportunity to learn from the lessons learnt through the Everyday Swim project! 1 October – Hilton Deansgate, Manchester 6 October – Mercure Holland House Hotel & Spa, [...]

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IFI education programme

Written by John Ainsworth on July 9, 2009 - 0 Comments
Categories: Support

The Inclusive Fitness Initiative (IFI) is running a series of events during 2009-2010 with the aim of enhancing the benefits of providing an inclusive fitness facility. The series of seminar style events will cover a number of topics including inclusive marketing, creating an inclusive fitness environment, staff training and developing partnership networks. The events will [...]

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Great, cheap marketing training

Written by John Ainsworth on November 28, 2008 - 0 Comments
Categories: How to, Support

I went to a fantastic seminar yesterday on Engaging New Audiences Through Social Media.It was run by Tourism South East, South East Media Network and SEEDA. It included a general training session from Ai Digital and a case study from UK Sailing Academy. To find out more about these particular series of seminars see here, [...]

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  • Topics

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  • What people say about us

    Make Sport Fun have excelled in providing innovative approaches to the challenges we face in promoting physical activity to organisations, communities and individuals. The promoting activity toolkit and the dedicated training and support that they have offered alongside it in the West Midlands is always appreciated. I wouldn’t hesitate in recommending them. — Suzanne Gardner (Regional Physical Activity & Sport Co-ordinator, PAN-WM)

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