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07776 103 785 john@makesportfun.com

How to engage inactive people

Free Online Workshop

Is your biggest frustration with increasing participation in physical activity how to engage inactive people? We’re hosting an online workshop in how to reach inactive people through marketing and engage them in your activities. It will be delivered by John Ainsworth from Make Sport Fun.

If you work in Sports Development or Public Health then this is perfect for you.

To register for a free place please fill in your details below.

About Make Sport Fun

We specialise in marketing campaigns to engage inactive people in sport and activity. We have run these campaigns for over 10 years, have done work for over 100 organisations in the UK including the Department of Health, Sport England, Macmillan Cancer Support, 50 local authorities, CSPs and NGBs. We’ve run training workshops for over 2,000 people. In the past few years we’ve been running digital marketing campaigns, specifically Facebook ad campaigns with great results and very cost effectively. We’ll share our learnings from these campaigns in this free workshop.

About the online workshop

We will give you a marketing strategy overview:

  • why it’s hard to engage inactive people
  • how to make your marketing ten times as effective
  • our 2-step marketing process, and why you should use it

We will cover how Facebook Ads can engage inactive people from the following groups:

  • women and girls
  • people from deprived areas
  • people with Long Term Health Conditions
  • disabled people
  • over 55s

We will give examples of campaigns that have effectively engaged inactive people for others in your industry.

We will explain how we can help at the end.

All you need to take part is a computer on the internet and headphones for listening in. It will last just under an hour.

This workshop is based on our experience running campaigns. Here are a few examples of results that our campaigns have got:

  • We helped Macmillan Cancer Support to engage hundreds of inactive cancer patients
  • We engaged over 1700 inactive people (mainly women) in Buckinghamshire
  • We engaged over 150 disabled people in the last 3 months for Yorkshire Sport Foundation
  • Dan Cudmore, Wandle Valley Project Coordinator who came on a previous webinar has tripled the size of his Walking for Health groups
  • We’ve run dozens of small campaigns to promote and fill individual activities and events – running groups, walking groups, cycling groups, golf, walking football, martial arts, butique fitness studio, family events, charity cycling rides and more.

This workshop gets extremely positive feedback (9.2/10 on average). We’ve had hundreds of people attending it, since we’ve started delivering it in January this year, and people are now implementing what they’ve learnt in their day-to-day marketing.

To register for a free place please fill in your details below.

“Very good session that will share and encourage colleagues to watch.”

“Very relevant, especially for majority of partners we engage with so will definitely promote out to contacts. Real examples of good practice, simple but effective information.”

Shirley Veevers

Greater Sport

“Informative with the opportunity to learn and understand what marketing tools currently work to engage. Key for those wanting to target inactive people.”

Matt Harrington

Community Sports Manager, GLL

“A practical guide for delivering a Facebook ad campaign with lots of examples of what has worked elsewhere.  Very clear explanation of key steps to go through to develop a successful campaign.  Thanks.”

Vanessa Ashby

Health Improvement Coordinator, Hertfordshire County Council

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