07776 103 785 john@makesportfun.com

World Health Organisation

world health organisation logo - wide

In 2007, while John was working as Campaigns Manager at Sport England, the World Health Organisation hired him as a consultant to help the Brazilian and Argentinean governments with theirĀ  activity marketing campaigns.

They flew John to Buenos Aires where he conducted a two-day workshop for the benefit of government ministers, activity campaign leads and local health professionals. This workshop covered

  • the principles of social marketing
  • details of successful and unsuccesful activity campaigning work done in England
  • research into activity campaigning internationally
  • research into other social marketing campaigns in England and internationally
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