In 2007, while John was working as Campaigns Manager at Sport England, the World Health Organisation hired him as a consultant to help the Brazilian and Argentinean governments with their activity marketing campaigns.
They flew John to Buenos Aires where he conducted a two-day workshop for the benefit of government ministers, activity campaign leads and local health professionals. This workshop covered
- the principles of social marketing
- details of successful and unsuccesful activity campaigning work done in England
- research into activity campaigning internationally
- research into other social marketing campaigns in England and internationally