07776 103 785 john@makesportfun.com

British Gas  email campaign

Here’s a great email newsletter from British Gas about a swimming promotion they’re running. It’s attractive, simple, personalised, the design matches all their existing advertising and drives people to actually try out this activity. They’ve got links to find where you can go within the email itself, which makes it simple. And there’s a call to action in the form of the Book Now button at the bottom right.

Very impressive.