Are you frustrated with getting inactive people active?
The normal approach to increase participation in physical activity is to put on free activity classes for 6-12 weeks – such as Sportivate, Exercise on Referral or Back to Sport. However there are 3 main frustrations you probably have with this approach.
Not long term enough
Research from the British Heart Foundation and Sport Structures show that only 15-20% of people are more active 6 months after starting Exercise on Referral or Sportivate.
Because so few people stay active after the free activity sessions finish the cost per person more active is over £500, which is obviously much too high.
Too time consuming
Sports development teams are becoming more strategic, and don’t have the capacity to organise all these sessions any more.
We can help
We run campaigns in partnership with councils, CSPs and charities who need to increase participation in physical activity.
Engage your audience
Reach your hard-to-reach groups such as women and girls, over 65s and people from lower socio-economic groups.
We use modern, targeted marketing techniques such as Facebook Ads to attract your target audience.
Get them active
Get your target audience to turn up to existing local activities.
We build a database of thousands of existing local activities, set up an easy-to-use campaign site and help people find an activity they’d like to try.
Keep them active
Keep your target audience active for years, not weeks.
Long-term, evidence-based follow up including case studies, resources and tips help people stay active long term.
Achieve your outcomes
Collect data to prove to partners that getting people active achieves their outcomes. This helps bring in tens of thousands of pounds of extra funding.
We do long-term data collection with people in the campaign to prove the effectiveness.
Trusted by dozens of organisations in sport and activity
People more active
We work with councils, CSPs and charities. Organisations we've worked in partnership with include
What Our Customers Are Saying
Don’t just take it from us, let our customers do the talking!
The project was very different to anything we have ever done locally before. After meeting with John, we thought its time to get innovative.Elaine Thomas
Make Sport Fun have done a fantastic job. I don’t know anyone else who could have done it. John is the person I go to when I want a problem solved.Jo Foster