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       Attitudes of different groups to sport
          Barriers to young mothers
          It's time
          Physical activity in older women
          Things to Do Questionnaire Anaylsis Reading Jan 08
       General physical activity reports
          Americans see weight problems everywhere but......
          Beauty bank school debs report
          Facilitating participation in sport
          Finding and Keeping Volunteers 2006 - New Zealand
          Physical Activity and building stronger communitie
          Physical activity to prevent obesity in young chil
          Promoting Stair Climbing
          SIRC-Interim-EXECFINAL
          support by phone or mail
          The relative influence of individual
          travel behaviour research
       General social marketing reports
          Assessing the effectiveness of social marketing
          BIG pocket Guide Feb08
          Does changing attitudes norms
          Does changing attitudes norms or self-efficacy
          Economos et al 2001
          HASTINGS
          Mike Rothschild Carrot article
          Mind the Gap - Environmental Behavior
          Rothschild Drunk Driving Prevention Study
          Steven Reiss 16 universal motivators
          Effect of norms on those with moral convictions
       Other countries
          American obesity white paper
          Best Practices from Health Canada
          Canada ParticipACTION
          Experiencia Agita Sao Paulo
          global strategy
          Impact of an Australian mass media campaign
          Push Play campaign in New Zealand
          Push Play case study
          Why Finland is thin-land
       Other research reports
          A systematic review of social marketing effectiven
          Active travel and health inequalities
          Asking questions about vices makes them worse
          Bike to Work Week
          BikeNZ bolsters coaching resource in Invercargill
          booklet to engage seniors
          Community Based Social Marketing Overview
          Cost Effectiveness of Community
          Does getting a dog increase recreational walking
          Effect of norms on those with moral convictions
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Achieve the Olympic legacy through sports marketing

Sports Marketing is a proven method for increasing sports participation. Make Sport Fun is here to help you make sport fun, easy and popular rather than boring, difficult and lonely. Everything on this site is here to help you for free. If there's anything else we can help with then please let us know.

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Latest research

Reading borough council logo

The Things to do, Places to go questionnaire results shows once again that people do sport if it's fun, easy and popular and don't do it if it's boring, difficult and lonely.

Latest resource


The latest resource is the poster design tool. Create Change 4 Life posters and flyers, add suggested promotional messages, photos and tailor it for your own club - all for free.

Latest how-to guide

stack of newspapers

This updated PR guide explains the basics for working with journalists and getting your sports club or facility in the local press. It includes tips from journalists and PR agencies.

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