Engage inactive people

We help councils, CSPs and charities increase participation. We reach your audience, get them active and keep them active. 

Contact us today

Are you frustrated with getting inactive people active?

The normal approach to increase participation in physical activity is to put on free activity classes for 6-12 weeks – such as Sportivate, Exercise on Referral or Back to Sport. However there are 3 main frustrations you probably have with this approach.

Not long term enough

Research from the British Heart Foundation and Sport Structures show that only 15-20% of people are more active 6 months after starting Exercise on Referral or Sportivate.

Too expensive

Because so few people stay active after the free activity sessions finish the cost per person more active is over £500, which is obviously much too high.

Too time consuming

Sports development teams are becoming more strategic, and don’t have the capacity to organise all these sessions any more.

We can help

We run campaigns in partnership with councils, CSPs and charities who need to increase participation in physical activity.

Engage your audience

Reach your hard-to-reach groups such as women and girls, over 65s and people from lower socio-economic groups.

We use modern, targeted marketing techniques such as Facebook Ads to attract your target audience.


Get them active

Get your target audience to turn up to existing local activities.

We build a database of thousands of existing local activities, set up an easy-to-use campaign site and help people find an activity they’d like to try.

Keep them active

Keep your target audience active for years, not weeks.

Long-term, evidence-based follow up including case studies, resources and tips help people stay active long term.


Achieve your outcomes

Collect data to prove to partners that getting people active achieves their outcomes. This helps bring in tens of thousands of pounds of extra funding.

We do long-term data collection with people in the campaign to prove the effectiveness.

Trusted by dozens of organisations in sport and activity

Organisations involved

People more active

We work with councils, CSPs and charities. Organisations we've worked in partnership with include

What Our Customers Are Saying

Don’t just take it from us, let our customers do the talking!

The project was very different to anything we have ever done locally before. After meeting with John, we thought its time to get innovative.

Elaine Thomas

Health and Wellbeing Manager, Chichester District Council

Make Sport Fun have done a fantastic job. I don’t know anyone else who could have done it. John is the person I go to when I want a problem solved.

Jo Foster

Physical Activity Programme Lead, Macmillan Cancer Support

Drop Us a Line

If you’ve got any questions then please email us or give John a call and he’ll get back to you quickly.