We’ve just taken the wrapping paper off a huge upgrade to the email marketing tool. This update has been months in the making, and is the sum total of thousands of bits of feedback from passionate customers. We’re pretty excited about it, but before I dig into all the gory details, here’s a video showing some of the highlights.
The first thing you probably noticed is the new vertical split window. We switched to a vertical split so you can still see most of your email when you’re adding content. I’ve been using this version for a couple of weeks now, and it’s a huge improvement on the old horizontal split. Now you can see most or all of your email as you add content to it.
On top of the new layout, here are some of the exciting bits.
Streamlined WYSIWYG editor
The experience of formatting content was another area we wanted to nail with this update. The first step was simplifying things. We’ve combined all the different ways to add special items to your content into a single “Insert” button. You can add a link, personalization, social sharing buttons plus lots of other goodies all from a clean menu system.
We’ve also given you the ability to tweak the font size for any content. We’ve also cleaned up and streamlined the way text is pasted (goodbye annoying popup), especially from places like Microsoft Word.
Add alt text to any images
Another shortcoming of the old editor meant you couldn’t add alternate text to any images added to your email content. Image blocking in many email clients makes alt text a valuable fallback when an image isn’t loaded.
On top of some of these larger improvements, we also snuck in a ton of other niceties. Drag and drop is now smoother, we auto generate thumbnails for any templates you add, plus images now upload automatically and appear instantly.