The right photo can make all the difference when you’re trying to make your marketing stand out. But where do you go to get that ideal photo? As part of my quest to make sport fun, easy and popular I’ve set it up so you can access all the best sites for sport marketing photography via the Make Sport Fun website.
Some of these sites are free and some aren’t. But they’ve all got great photos of sport.
Photo websites
Flickr
Flickr
is Yahoo’s online photo storage site. Photos are free, but you can only
use images which have the appropriate creative commons licence (see
below for more detail).
Sport England photo library
This is a collection of over 600 high-quality free photos. I developed this for Sport England to help people working in
sport to improve their marketing and promotion. Many of the photos are
available in very high resolution.
Istockphoto
A fantastic low-cost library of royalty free images that cost from £1-£12 depending
upon the size and resolution needed. You can search by keyword,
subject, color, and white space.
Stock Exchange
More than 350.000 photos available. Free for use under certain conditions.
Getty images
This is where the pros go. The photos are great, but the prices are higher than on the other sites. Expect to pay between £75 and £200 per image.
Creative commons licences
If you want to use free photos from Flickr or other sites then you need to make sure that you know what you’re allowed to use them for. I recommend only using free photos with an attribution licence.
Attribution Licence
This licence allows you to modify the images (by cropping
them, or writing on them, for example) and to use them in both
commercial and non-commercial spaces. The only requirement is that you
credit the author with a link back to their profile.
If you’re interested in finding out more about the different types of creative commons licenses then see this explanation.
