The Brief

Wandle Valley have various free activities they are running for residents. They are really great activities, but most of them are only half full. They got in touch after they came to our webinar on How to engage inactive people and asked us to set up a Facebook ad campaign for two of their weekly walking groups.

 The Objectives

Our main objective was to fill up two weekly walking groups.

 What we did

We set up and ran a 30-day Facebook lead ad campaign to promote two walking groups in Morden to women over 50 years of age living within a 3-mile radius of the walks.

Results

Key results included:

• 110 new enquiries.
• both walking groups trippled their membership, which was a fantastic result.

Facebook Ad webinar

If you’re interested in learning more about how to use Facebook Ads to engage inactive people from hard-to-reach groups then you can sign up for our free webinar. In it we’ll cover these steps in more detail and give you a step-by-step guide to setting your ads up.