The Brief

Alison Burford (Sport & Health manager at Vision Redbridge Culture and Leisure) hired us to run the ‘How to engage inactive people’ workshop.

The Objectives

Give an overview of what works in engaging inactive people.
Work through specific projects and support them to update their marketing to make it more effective.

What we did

In the morning session we discussed
• people’s biggest frustrations with marketing to engage inactive people
• why it’s hard to engage inactive people
• the two types of marketing (brand v. direct marketing)
• what marketing messages, tactics and imagery work for engaging inactive people.

In the afternoon we worked through a few practical examples of their projects, and how they could implement these ideas in practice.

We’ve since stayed in touch with the team for a few months and helped them to implement the Facebook ad tactics that we covered on the day.

Results

The team were really motivated to put the ideas into practice, and have started using Facebook Ads to promote their activities. This has led to an increase in enquiries for their existing activities.

‘We really enjoyed the training, and the whole team is really motivated to put it into practice. We’ve got our first Facebook promoted post live already. A lot of times you attend training and it’s really boring. At the end of the day you think “well I’m not getting those 8 hours back.” But this really wasn’t like that.’ Alison Burford

Facebook Ad webinar

If you’re interested in learning more about how to use Facebook Ads to engage inactive people from hard-to-reach groups then you can sign up for our free webinar. In it we’ll cover these steps in more detail and give you a step-by-step guide to setting your ads up.