The Brief

Bucks County Council asked Make Sport Fun to run a campaign to engage their adult population. This launched in May 2016.

The objectives:

Our main objectives were to:

• Increase the amount of activity amongst the over 35s in Buckinghamshire.
• Fill the new activity groups that are being commissioned by the Active Bucks project.

What we did

• We collected details of thousands of activities taking place each week across the whole of Bucks.
• We built an activity voucher site where people can search for an activity of their choise and download a voucher to try it for free.
• We set up Facebook ads to promote this fantastic offer.
• We set up an automated email follow up to support people in getting and staying active long term.

Results

Our results have been very positive.

Key results included:

• So far over 1500 people have signed up
• 70% are insufficiently active when they register
• 77% are women or girls
• 57% of people are more active 1 month after registering.

Facebook Ad webinar

If you’re interested in learning more about how to use Facebook Ads to engage inactive people from hard-to-reach groups then you can sign up for our free webinar. In it we’ll cover these steps in more detail and give you a step-by-step guide to setting your ads up.