Moments ago we took the wrapping paper off an amazing new email marketing tool feature called Worldview. It’s an entirely new way to see the results of your email campaigns, it’s totally addictive, and I think you’re going to love it.
What is Worldview?
Do something enough times, no matter how amazing, and you become complacent (watch this if you don’t believe me). I think the same holds true when we send email campaigns.
You click the “Send” button, your reports start filling up with numbers and you move on to something else. But remember, those weren’t ten thousand email addresses you just sent to. They were ten thousand real people. Real people that were nice enough to give you permission to enter their home, their office or their phone and start a conversation.
Worldview reminds you these are real people you’re sending to, not email addresses.
Every time you send a campaign, we’ll show you who is opening it, clicking links, forwarding it to their friends, liking it on Facebook or mentioning it on Twitter. Here’s the cool part—we’ll show you this on a map, in real-time, all wrapped in a gorgeous User Interface.
Full-screen is the best way to experience Worldview. With a single-click we remove all distractions so you can watch the pins drop as your subscribers interact with your email. I’ve had the fortune of testing Worldview live for a few days now, and it’s amazing how long you can sit there and stare at this thing.
Built to share
Once we built an early prototype of Worldview and saw it in action, we knew it was something people would want to share. So, we decided to build a public version that you can share with anyone.
While the private version in your account includes your subscribers’ details like name, email address and an avatar, the public version just shows what happened (such as an open, or a tweet) and where, without actually showing who was behind it.
The shared version also supports custom domains, so you can keep it branded if that’s what you’d prefer.
Free for every campaign you send
Worldview is live and available now for every campaign you send. In fact, if you’ve sent a campaign in the last week or so you’ll find a new Worldview link in the sidebar ready to roll. I’m not going to lie, I’m really excited about this feature, and can’t wait to hear what you think about this new way to meet your subscribers.