Interactive – disability equality in sport will be the new brand for London Sports Forum for Disabled People from the 6th April 2010.
The result of in-depth market research, Interactive reflects the organisations core remit to work across London in partnership with sport and physical activity providers, the health and disability sectors to achieve the vision of disability equality in sport.
The decision to rebrand concludes the organisations journey to become fully strategic. The organisation now works on a geographic basis inline with the five Pro-Active London Partnerships, to increase grass root sport and physical activity opportunities for disabled people in London.
Tracey McCillen, Chair of London Sports Forum for Disabled People soon to be known as Interactive said “Interactive is a memorable, energetic, modern and accessible identity. It encapsulates the organisations ethos and vision as we enter a new and exciting chapter in our work to achieve disability equality in sport.”
Stewart Lucas, Chief Executive of London Sports Forum for Disabled People soon to be known as Interactive said “We are very proud and excited by our new brand Interactive. It conveys our strategic remit to engage with partners to ensure disabled people are an integral part of all sport and physical activity opportunities in London”.