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One good trick for getting people to use your sport’s group’s website is to add interactive materials for visitors.  One of the best ways to do this is to create a YouTube channel and upload video tutorials, short shows, commercials or other videos.

Research predicts that growth of online video consumption will grow 72% each year between now and the 2012.  Lots of major websites and corporations use YouTube instead of posting their own videos.  Some companies have used the informal “channel” of YouTube to reach their consumers with fun spots that they would not want to pay to put on television.  BlendTech is a great example of a company that has leveraged YouTube for business success, posting wacky videos of the company’s CEO blending everything from garden rakes to iPhones.

To read the full article on how to use YouTube for sport please go to our How to guides section.