How can Google ads help you hit your targets?
Maybe it can’t. But if getting more relevant people to a page on your website will help you reach your goal then Google ads is the way forward.
I’m running 2 Google ad campaigns at the moment. One is for a Lithuanian online bag shop and the other is for my Kung Fu club. You might think that Kung Fu and handbags have nothing in common – but everything I‘ve learnt working on one has helped me improve results for the other. The principles hold true.
The goals are:
Build a database of Lithuanian women who are interested in buying bags online
Fujian White Crane Kung Fu
Build a database of men in London who are interested in Kung Fu but aren’t confident about just turning up to a class.
So what have I learnt?
- It’s not very complicated
- It works very well
Once I’ve run both campaigns I’ll write another post with the results and a guide to how you can use Google Adwords to hit your own goals. In the meantime it could be worth going and trying it out for yourself.