07776 103 785 john@makesportfun.com

Effective marketing to engage

hard-to-reach groups


Do you struggle to reach your target audience?

It can be frustrating trying to engage hard-to-reach audiences such as women and girls, disabled people, over 65s and people from lower socio-economic groups. You might find that you’re putting on new activity sessions only to have the same people turning up, instead of the inactive people you’re trying to reach. And that people ask for a certain session, but then don’t turn up, even though it’s what they say they want.

You don’t need to put on more activities you need better marketing.

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About us

Make Sport Fun was set up in 2008 to help organisations in sport and activity with their marketing.

Make Sport Fun are marketing and behaviour change experts. We run campaigns and training for councils, charities, NGBs and leisure trusts to increase participation in sport and activity, particularly amongst hard-to-reach groups.

We believe sport should be fun (hence the name – Make Sport Fun). We don’t preach. We don’t lecture. We just help people find an activity they want to do, somewhere close to them, at a time that fits with their schedule. And it works. In a recent campaign 70% of people we talked to started an activity.

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Used by leading sport and activity organisations everywhere.




Jo Foster – Physical Activity Manager, Macmillan Cancer Support
“Make Sport Fun have done a fantastic job. I don’t know anyone else who could have done it. John is the person I go to when I want a problem solved.”

Harriet Murrell – Go London Physical Activity for Health Co-ordinator (South)
“Make Sport Fun have consistently delivered higher than expectation. I wouldn’t hesitate in working with Make Sport Fun again in the future.”

Sarah Quilty- Regional Physical Activity Manager, East Midlands
“Make Sport Fun have provided an excellent service. They always works to tight deadlines and have provided first class communication.”

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