Recently, we published our redesigned homepage, that we’ve been working on over the past few weeks. We’d looked at the statistics on Google Analytics and had found that the most popular parts of our website were the Services and the Our Work sections. However our homepage was focused on explaining who we were rather than explaining what services we offered and what work we’d done.
- Marketing campaigns – example is a marketing campaign we ran for NHS Greenwich which increased participation amongst over 50s by 250 people.
- Research and insight – example is a project we’re running for Macmillan to understand how to promote activity to cancer survivors.
- Training workshops – example is 3 training workshops we ran for Transport for London about how to increase the effectiveness of your marketing materials through how you write.
Our new homepage also loads faster as we’ve taken the form off the homepage. The form was there to allow people to sign up for our Free Introduction to Marketing Activity, and is still on other pages of the site, but it was slowing the homepage load time too much, so we’ve removed that now.