by John Ainsworth | Jan 5, 2009 | How to, Online marketing
Blogging for sport Some bloggers would call what they do on a daily basis “sport.” There is a commitment required to maintain a good blog that is similar to the commitment needed to become a top notch athlete or a responsible exerciser. For blogging to be effective...
by John Ainsworth | Dec 3, 2008 | How to, Online marketing
If you want to get better press for your sport then building a relationship with journalists is a great place to start. In which case you need to look at them as a target market, and provide them with something of value so that they see you as a valuable resource....
by John Ainsworth | Nov 26, 2008 | Online marketing, Resources
I’ve just discovered a new way to quickly make attractive widgets for your own site. It’s called wix.com and it allows you to build in Flash without knowing anything about programming or hiring a programmer. To test it out I revamped the Projects section...
by John Ainsworth | Nov 17, 2008 | Online marketing, Support
Are you a sports company or organisation looking for insights into how other similar enterprises have developed their online presence? Digital Horizons 2012 are running a series of 6 seminars in the South East (Brighton and Windsor) using a case study approach and...
by John Ainsworth | May 20, 2008 | How to, Online marketing
How can Google ads help you hit your targets? Maybe it can’t. But if getting more relevant people to a page on your website will help you reach your goal then Google ads is the way forward. I’m running 2 Google ad campaigns at the moment. One is for a...
by John Ainsworth | May 16, 2008 | How to, Online marketing
Google search has gone universal and local is the new thing in town. To try it out go to Google Maps and enter your location and a sport or activity. You’ll see a map showing the clubs, facilities and shops for that sport. Fantastic right? Makes it easy for...