by John Ainsworth | Feb 14, 2017 | Insight
Images are very important in promoting your activity. That’s what catches peoples eye in the first place. Research at 3M Corporation concluded that we process visuals 60,000 times faster than text. So what images should you use in your promotion? Through lots of...
by John Ainsworth | Feb 9, 2017 | Insight
48% of inactive people want to be more active, so you don’t need a complicated message in order to engage them. What we’ve found to work is making it easy for them to get started. So what’s the right message to use in your marketing to get that across? The...
by John Ainsworth | Jun 20, 2015 | Insight
One of the areas of confusion around marketing is that people see brand marketing in everyday life, and think that’s what they should be doing. Brand marketing includes the ads you see on television for soap, breakfast cereal and shoes. Marketers are trying to get you...
by John Ainsworth | Oct 15, 2014 | Insight
A 2014 Sport England review into young people’s lives found sport needs to adapt how it presents itself to broaden its reach and increase the proportion of young people regularly participating: Young people’s behaviours do not always reflect their attitudes to...
by John Ainsworth | Apr 21, 2014 | Insight
I learnt about a fantastic offer that’s available from Google for charities. Google Ad Grants is the nonprofit edition of AdWords, Google’s online advertising tool. Google Ad Grants empowers nonprofit organizations, through $10,000 per month in in-kind...
by John Ainsworth | Mar 30, 2014 | Insight
I’m not sure why, but there’s this assumption amongst a lot of people that if they need to promote their sport or activity sessions that the first thing they HAVE to do is to print some posters and leaflets. I guess it’s based on what...
