by John Ainsworth | Feb 9, 2017 | How to
A lot of people in sport and activity use posters and leaflets for their marketing, but that doesn’t mean they work. Posters and leaflets are out of date. They’re not effective, and they’re not the safe option. Why don’t they get results: You can’t...
by John Ainsworth | Aug 21, 2014 | How to
If you want to focus on those segments who are common in your area, are inactive and would like to be more active then use the system below. Go to the Sport England segmentation tool Choose segments from the menu at the top Choose dominant segments Choose your area...
by John Ainsworth | Jun 2, 2014 | How to
The English Federation of Disability Sport (EFDS) has unveiled a new guide to inclusive communications. Written in partnership with Big Voice Communications, it supports providers to reach a wider audience, including more disabled people. It aims to address the main...
by John Ainsworth | Nov 30, 2012 | Funding, How to
Grant funding can be time consuming, difficult and very frustrating. Below are some top grant funding tips from 4Grants: The dos Do read the guidelines. If you don’t meet a funder’s eligibility criteria, don’t waste your time applying. Do learn as much as you can...
by rachaelridley | Oct 11, 2012 | How to, Insight
Email is a marketers dream. It’s quick, there’s no costly postage and it is more effective than the telephone. Or is it? Many companies now choose email as the ‘best’ medium for campaigns, with the view that it’s so much easier to get people to respond by email. You...
by John Ainsworth | Dec 9, 2011 | How to
If you want to figure out which segment likes which activity then you can now use the spreadsheet on the strategic section of the promoting activity site, it’s number 5 on the list and is labelled as “percentages of people doing each activity”. You...
