Surrey Golf recently decided to test out Twitter to help them increase participation and have had some fantastic results. This was surprising to me because most people in sport and activity have had much better results with Facebook. I asked Richard Shaw from Surrey Golf to give me an update on what’s worked for them so we could all learn from him.
We were trying to spread our message and capture a new audience. I set up a Twitter account online (@golfsurrey), started to tweet on daily events, competitions and my work.
I then started to advertise our free beginner golf lessons with a tweet “FREE beginner golf lessons across Surrey (*or specific area e.g. Redhill). Please retweet! Just email ‘golf tweet’ to (my email)”My major success was interacting with Annika Sorenstam, Justin Rose (top professionals) etc, by adding their name to the tweet and asking them to retweet the offer. I am working on others so that they retweet our offer – most commonly friends of players have started to take up the game.
I started this in February and in 4 months I have had 100 people email ‘golf tweet’ and attend the sessions. Retweets are now going through various networks as I now have 500 followers. I have learnt that it is probably the most powerful marketing tool that we have and I can’t believe it is free!
To learn more about how to use social media to promote sport learn about our social media training for groups or individuals.