I picked up this good example of a flyer from a local boxing club yesterday. Really simple, and focussed on driving people to their taster session. It gives you details of how to book your free trial by phone and by email. It actually doesn’t give you the address, which is an interesting approach. I assume this is because they want to book a time for your taster session so they can give you personal attention.
My assumption was that because they’re focussed on driving you to the website that it would be optimised for capturing your contact details so they could stay in touch with you. However that’s one point in the process where they’ve actually fallen down. The website (www.glovesboxingclub.com) needs to be much better at capturing your contact details.