I’ve just run a marketing workshop for BADMINTON England‘s London and South East regions. I’m a huge fan of BADMINTON England and the great work they’re doing with Back to Badminton and No Strings Badminton. So when Paul Bickerton (London regional manager) got in touch with me I was delighted to be involved. Paul decided to get in touch following a marketing workshop I ran for Jenny Phipps in BADMINTON England’s South West region. Together we planned out what would be most useful to cover in the workshop.
The topics we decided on were:
- Brief explanation of the Sport England segmentation
- The 4 stages of an effective physical activity engagement programme
- How I would market the Badders in the City programme
- More detail for how I would use each suggested tactic, and how they could do that themselves
- Recruit stage
- Facebook and 4 ways to use it to promote your courses
- Twitter and a way to use that to promote your courses
- Google Ads
- How to get more referrals from your existing participants and from partners
- Leaflets and how to make them more effective
- Email shot
- Why Groupon might not be worth bothering with
- Intervene stage
- How to improve the conversion rate of the landing page
- How to best follow up with interested people
- Improve registration system
- SMS reminders
- How to track all your contacts
- Recruit stage
I planned out the workshop over the next couple of weeks. I used parts of previous workshops that I’ve run for other workshops round the country, and then I tweaked it all to match exactly with their needs.
The workshop was a success and we had tons of input and ideas from everyone in the group. There were 11 people from BADMINTON England at the session which is a great size for a workshop. Today’s workshop is obviously just the beginning and the hard work to improve their marketing starts now. I’m hoping to work with the London region some more and help them implement some of the ideas from today’s session.
“John delivered exactly the session that we were hoping for, and pitched it at just the right level.
The most useful part of the training was that John had related it directly to our work by analysing
and integrating one of our key projects into the session, using it as a case study and making
suggestions for improvement.”
Paul Bickerton, Regional Manager – London, BADMINTON England
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