Get Fit Hampshire and Active Bucks winner
We've been running Get Fit Hampshire and Active Bucks physical activity engagement campaigns for the past year. As an incentive to answer the surveys we offered to enter everyone who answered the surveys into a prize draw to win an Apple Watch. The lucky winner of the...
How to engage thousands of inactive women
In the past year we ran 2 campaigns that engaged over 1500 inactive women between them. Facebook Ads was the main tool we used for this, so I've explained here why Facebook Ads is so effective for engaging women. We can reach most women through Facebook 67.7% of...
How Yorkshire Sport Foundation engaged 282 disabled people in sport and activity
The Creating Connections programme started in West Yorkshire to help inactive disabled people become more active. Over the first two years the Creating Connections programme engaged 282 disabled people through their behaviour change intervention (and many more...
Engaging disabled people using Facebook ads
Yorkshire Sport Foundation have a project called Creating Connections, which helps disabled people to get active. They have 3 officers working in the project, and they were spending about half their time working with partners (e.g. physios) to engage more disabled...
How East Staffordshire Council engaged 120 over 55s
The team at East Staffordshire Council knew they needed to go digital first, so as part of their digital first marketing strategy they started experimenting with Facebook Ads in April 2016, as they continued to move away from printed media. “Although it took us time...
How Facebook Lead Ads works
Facebook Lead Ads makes it easy for people to register Facebook Lead Ads is a new option in Facebook Ads that makes it easy for people to register their interests. The way Lead Ads works is that people just have to click sign up, and they’re shown a pop up form on...