We can work with NGBs to organise sport-specific marketing workshops. Below is the workshop that we delivered for Badminton England’s South West, London and South East regions.
- Brief explanation of the Sport England segmentation
- The 4 stages of an effective activity marketing campaign
- How I would market the Badders in the City programme
- More detail for how I would use each suggested tactic, and how they could do that themselves
- Know stage
- Facebook and 4 ways to use it to promote your courses
- Twitter and a way to use that to promote your courses
- Google Ads
- How to get more referrals from your existing participants and from partners
- Leaflets and how to make them more effective
- Partners
- Email shot
- Why Groupon might not be worth bothering with
- Link stage
- How to improve the conversion rate of the landing page
- How to best follow up with interested people
- Improve registration system
- SMS reminders
- How to track all your contacts
Costs
- 1-hour workshop – £400 + travel costs + VAT
- 2-hour workshop – £600 + travel costs + VAT
- 1-hour one-on-one training session over phone – £140 + VAT
“John delivered exactly the session that we were hoping for, and pitched it at just the right level.
The most useful part of the training was that John had related it directly to our work by analysing
and integrating one of our key projects into the session, using it as a case study and making
suggestions for improvement. It’s also important to ask plenty of questions in the workshop, as that really helps draw on John’s experience and knowledge.”
Paul Bickerton, Regional Manager – London, BADMINTON England