Sport England have pulled together some of the most fantastic market segmentation in the world on sport and activity. They’ve also produced a great mapping tool that allows you to view which segments live where in your borough, district or area. On top of that we’ve spent 3 years and over £100,000 researching how to market activity to each of the different segments.
In this workshop you will learn:
- How to get 70% of over 50s you talk to more active
- What communication channels and messages work best for each of the different segments
- How to use the segmentation planning tool to decide which segments to focus your efforts on
- How to use the planning tool to help you win planning applications
At the end of the workshop we will provide all this information as handouts.
Costs
- 1-hour workshop – £400 + travel costs + VAT
- 2-hour workshop – £600 + travel costs + VAT
- 1-hour one-on-one training session over phone – £140 + VAT
